A marketing consultant's job is to make money for his or her clients.
What Alex Mandrossian does shows how the game is played at its highest level for those selling professional services and information products.
Everyone can play their own game, but knowing how the pros do it is invaluable, because the pros "build out" every idea to its maximum effectiveness. ..as well as come up with new ideas (such as building in a recording next to every paragraph so someone can listen if they don't have time (or the sight) to read).
Here is an example of a virtual book tour, one of his innovative ideas:
http://www.alexmand ossian.com/ category/ virtual-book- tours/
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